UPCOMING ARTISTS

Rita Ora: The Importance of Owning Your Own Music

Rita Ora

When you think of a career in music, you might picture a glamorous life of performing on stage, hitting the charts, and building a loyal fan base. But what you might not realize is that owning your own music is crucial to making it in the industry. This is a lesson that Rita Ora, a talented singer and musician, learned the hard way. In a recent interview with Wonderland magazine, Rita reveals how the late Prince inspired her to take control of her own music, and why it’s an important step for any artist.

Rita Ora had been through some legal trouble in the past and learned the hard way that owning your music is crucial. In her interview with Wonderland Magazine, Rita revealed how Prince’s advice to own her masters inspired her to take control of her catalogue. She recalled the legend telling her, “If you don’t own your masters, your master owns you.”

This advice motivated her to sign with BMG Media, which represents A-listers like Kylie Minogue and Run The Jewels. Thanks to owning her masters, Rita now has the freedom to control her career and make decisions about her music’s publishing and direction.

Some might think that owning your own music means disregarding professional input or not working with industry experts. But according to Rita, this isn’t the case. She emphasizes the importance of collaboration and using input from professionals to create a unique sound that still reflects your own artistic vision. “It’s all about finding the right balance,” she says. “You want to work with people who share your creative vision and who are invested in your success.”

Rita’s journey in the music industry wasn’t an easy one, but it serves as a valuable lesson for anyone pursuing a career in music. Owning your own masters is crucial to having control over your own music and career. This is something that Taylor Swift has also been vocal about, inspiring other artists to take control of their own music in a similar way.

Now, Rita wants to offer advice to other new artists on how they can protect their own work. She believes that with social media and new technologies, artists have more control over their image and sound than ever before, making them a stronger force in the music industry. She encourages artists to be brave and keep pushing boundaries, while keeping ownership of their creative products.

Taking control of your own music doesn’t just benefit you as an artist; it also benefits the industry as a whole. When artists own their own masters, they have the power to make decisions about the direction of their music, allowing them to create unique sounds that stand out from the crowd. This leads to a more diverse and vibrant music scene, filled with artists who are truly invested in their own creative process.

In conclusion, owning your own music is crucial to having a successful career in the music industry. It’s a lesson that Rita Ora learned the hard way, but one that she now wants to share with other new artists. By taking control of your own creative products, you can make informed decisions about the direction of your music, collaborate with industry experts, and stand out from the rest. So, take a page out of Rita Ora’s book and own your own music. Who knows? You might just be the next big thing.

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