Discover the story of the song > Hold It Down – Aitch

This song is about the protagonist, who is confident and talented. He is telling others to keep calm and not try to challenge him because he is in control of the game and will not let anyone bring him down. The protagonist is proud of his success and doesn't let haters get to him. He is determined to keep moving forward and rising above any negativity. He also talks about his experiences with women and how some try to interfere with his success, but he remains focused and ignores their distractions. Overall, the song is a declaration of self-assurance and resilience.