Discover the story of the song > Jam Jam – IU

The song is about the protagonist wanting to be deceived by her partner because she thinks it's polite for people who know each other well to lie to each other sometimes. She wants to be like jam, sweet and fake, and doesn't care about sincerity. She asks her partner to make her feel good before their relationship ends, and wants to be covered in sugar. The song repeats the idea that sometimes it's better to be deceived than to be faced with the truth, and that they don't want to think about it too much.