Discover the story of the song > Niggas In Paris – Kanye West

The song is about the protagonist and his friend flexing their wealth and success. They talk about how even if a sports team they own doesn't win, it doesn't matter because they are still rich and successful. They also mention their romantic partners and brag about their ability to attract beautiful women. The chorus repeats the phrase "ball so hard" which means they are working hard to be successful.