Discover the story of the song > Seemingly Non Stop July – A Ha

The song is about a person (the protagonist) walking next to strangers who seem strange to him. He talks with his romantic partner about their future together. He calls her a "sweet little darling" and wonders where they will end up. The protagonist finds it difficult to believe that everything eventually comes to an end. He jokes and pretends to laugh instead of confronting the reality. He realizes that they are fools to believe that they can slow down the fast pace of July, which seems to be never-ending.