Discover the story of the song > Almost Doesn’t Count – Mark Wills

The protagonist in the song is reflecting on a relationship that almost worked out, but ultimately didn't. He almost made his partner love him, almost made her cry, and almost made her happy. He thought she had found what was missing in their relationship, but it turns out she was never really sure. He realizes that he can't keep trying if she's looking for more than he can give her, and maybe she'll regret leaving. But in the end, almost doesn't count and that's just the way it goes.