Discover the story of the song > Brand New – Rhymefest

The protagonist of this song is expressing his preference for things that are new and fresh. He mentions that people criticize him for not being deep enough in his music, but he doesn't pay attention to them. He also talks about his fame and success, comparing himself to Michael Jordan in basketball and Ralph Lauren in fashion. The song also talks about women who try to look fashionable by wearing clothes that are too small for them, and the protagonist mentions that he values authenticity. Overall, the song is about the protagonist's confidence in his own style and not caring about the opinions of others.