Discover the story of the song > Champions – Kanye West

The song is mostly about the rappers talking themselves up and celebrating their success. They talk about being wealthy, good-looking, and powerful. Each rapper takes a turn boasting about themselves and their accomplishments. The chorus repeats the phrase "round and round they go", which could refer to the cycle of fame and success that these artists are experiencing. They all feel like champions and are on top of their game.