Discover the story of the song > Cotton Kid – Vundabar

The protagonist is feeling pressure to conform to society's standards of fashion and appearance. They feel like a shapeless man being choked out by clothes that don't fit right. Their partner encourages this behavior by asking if they're impressed by designer brands and finest fabrics. The protagonist tries to protect themselves from this pain and judgment by wearing expensive shoes and sunglasses, and they believe their watch and jacket show their status.