Discover the story of the song > Gold Watch – Fleur East

The protagonist compares her romantic partner to a high-end luxury watch, saying that she wants to "wear him like a gold watch" and "never take him off." She finds him expensive and desirable, and wants to spend all her time with him. The protagonist also uses a children's game of "Mr. Wolf" to playfully suggest that she has power over her partner and will make him do what she wants. The song's chorus emphasizes her desire to possess her partner like a prized possession.