Discover the story of the song > Hard to Love – BLACKPINK

The song is about a protagonist who finds it hard to trust and love, and tends to mess things up when it feels too good. She warns her partner not to fall too hard for her because she can't give all of herself. She admits she has issues but tries to hide them by making it feel like heaven, but she is not a saint. The protagonist also tells her partner to protect his heart and not play with fire in the dark because once he starts, there's no going back.