Discover the story of the song > I M Not In Love – 10Cc

The protagonist is saying that he is not in love with his partner. He says that it's just a phase he is going through and just because he calls her doesn't mean she should think he loves her. He says that he likes to see her, but it doesn't mean she means a lot to him. He asks her not to make a fuss if he calls and not to tell her friends about their relationship. The protagonist keeps her picture on the wall, but it doesn't mean much to him. He tells her not to ask for it back. The protagonist says that she will have to wait a long time for him, indicating that he may not be interested in a serious relationship. He repeats that he is not in love with her.