Discover the story of the song > I M Not In Love Serious Version – 10Cc

The protagonist is expressing that he is not in love with his partner, but he still likes spending time with her. He doesn't want her to misunderstand and think that their relationship is serious. He doesn't want her to tell others about their relationship. He keeps a picture of her, but it doesn't hold much significance to him. He tells her that she will have to wait a long time for him because he is not in love with her. He reiterates that he is not in love and doesn't want her to think otherwise.