Discover the story of the song > It’s Gettin’ Hectic – the urge

The protagonist is a rapper who is confident in his abilities and doesn't care if people think he's greedy for getting attention. He's better than other rappers who have superficial styles and doesn't need a gimmick like wearing a letter on his back to stand out. He warns others to not waste their time faking and flaking, and that things are getting crazy in the rap game.