Discover the story of the song > Juro Que Nunca Volvere – Jenni Rivera

The song is about the protagonist's decision to not go back to their former romantic partner, even if they are tempted to do so. They assure their partner that they will stick to their promise, even if their partner claims they cannot forget about them. The protagonist acknowledges that they were hurt when their partner left, but they are determined to move on and not be the cause of any more pain.