Discover the story of the song > Never Gonna Say I M Sorry – Ace Of Base

The protagonist is saying that he will never apologize for being himself. He considers himself to be like a clown because he brings joy and happiness to everyone around him. He is always available for his partner and will never let her down. Even though he knows he is different, he doesn't care and is happy with who he is. He follows his partner like a ghost, always ready to make her happy and make her laugh. He is unapologetic for the essence of his soul and believes there are many ways to change his life if he wants to. He compares himself to a clown, someone who brings fun to everyone. He repeats that he will never apologize for being himself and will always be there for his partner.