Discover the story of the song > Oh! – “Girls Generation”

The protagonist is in love with someone referred to as 'he' or 'her partner' and wants them to notice and love her back. She is willing to change herself and dance until they notice her. The protagonist's friends encourage her to pursue her crush but warn her not to act like a fool in love. The song repeats the message that she loves her partner and wants them to love her back while incorporating the idea that she is a "brand new sound" and wants to be noticed for who she is.