Discover the story of the song > Poundshop Kardashians – Sam Fender

The protagonist is observing the world around him, where people seem shallow and devoid of emotions. He sees a society obsessed with celebrities and fame, which makes him sick to his stomach. He wonders how he can change this, but feels like he can't see the bigger picture and is stuck in the same cycle as everyone else. He questions how as a society, we can change things if we can't even see the problem in front of us.