Discover the story of the song > Rich Niggaz – J. Cole

The protagonist hates rich people because he has never had much money himself and wonders how they got it. He raps about his struggles growing up, including his mom having to work multiple jobs and falling in love with a man on drugs. He also talks about how fame doesn't bring him the love he wants and worries about becoming like the rich people he hates. The chorus repeatedly asks "how much for your soul," implying that wealthy people have sold out to achieve their success.