Discover the story of the song > Richer And Richer – Alkaline

The song is about the protagonist and his partner becoming richer and more successful in their lives. They don't pay attention to people who want to betray them and switch sides for money. They are focused on making more money and achieving their goals. They don't let negative energy or bad intentions affect them, they only surround themselves with positive vibes. The protagonist talks about the importance of hard work and hustling to achieve success. Overall, the song celebrates the protagonist's ability to become richer and hotter (more successful) while ignoring negativity and focusing on their own growth.