Discover the story of the song > Rollin’ – Big and rich

The song is about the love of music and the freedom to express oneself without prejudice. The protagonist believes that the music industry tries to complicate the simple music they create, which moves their soul. They just want everyone to sing and live out loud, regardless of what others may think. Cowboy Troy also joins in, rapping about the love of dancing and having fun, while embracing his identity as a Texas hick. Overall, the song encourages people to embrace and celebrate their love of music and themselves.