Discover the story of the song > “Ruby” – Central Cee

The song is about two young people named Ruby and Jack, who live in a tough environment. Ruby has had a difficult life surrounded by addiction and she doesn't trust guys easily. Jack has lost his mom and friends and has turned to violence, which lands him and his friend in jail. The chorus talks about how the streets they live in are cold and harsh and how broken hearts and homes are common. The third verse talks about how the media doesn't show the reality of their lives and how they cope with their harsh living environment.