Discover the story of the song > Sincerity Is Scary – The 1975

The song talks about how people often use irony and culture as a way to hide their pain, instead of being open and honest about their feelings. The protagonist is frustrated with his partner for not being genuine and for using self-referential language to avoid being vulnerable. He questions why they can't just be friends and why their relationship always ends in hatred. In the end, he is angry because his partner ignored him in front of someone else.