Discover the story of the song > Start It Up – Lloyd Banks

The song is about the protagonist bragging about his success and wealth, and daring anyone to challenge him. He mentions his expensive car, flashy clothes, and expensive jewelry. His partner is mentioned briefly in Kanye West's verse, but the rest of the song is focused on the protagonist's own accomplishments and status. The chorus repeats the message that he is 'hoodrich' and untouchable.