Discover the story of the song > The Love Club – Lorde

The protagonist is part of a group but wants to leave because they feel suffocated by their mother's love and the expectations placed on them. They joined a new group where they have to fight to be liked and their new friends are edgier. The protagonist wants to be alone but also wants to be part of the "love club" where everything glows for them. However, they see a problem with being part of such a tight-knit group and missing out on the people who watched them grow up. The chorus encourages others to join the love club and be willing to get hurt for it.