Discover the story of the song > Turnin’ Up The Charm – Ego Plum

The song is about a person, referred to as 'he', who was in a bad situation but managed to turn it around by being charming and using their wits. Now he feels free and in control, and is focused on looking out for himself rather than relying on others. He believes that by using his charm and charisma, he can get what he wants and he doesn't need anyone else to have fun.